What To Look For In A Real Estate
Agent
by: Tom Levine
Real Estate Agents play an essential, critical role in the
process of buying and selling a home. You just simply cannot
afford to work with an agent that does not exhibit top-scale
professional values. We’re talking about your primary
investment, and the happiness of you and your loved ones.
Here are the 3, most important things that I’ve encountered,
that I believe contribute towards excellence in the profession
of Real Estate agents.
- To Serve
- To Know
- To Listen
1. To Serve:
Real Estate is a service business, and homeowners and buyers
must be treated with the respect that they deserve. A Real
Estate Agent must demonstrate that they care about you, and
that their primary concern is to serve your needs, and not
their own.
- Look for agents that carry cell phones everywhere they
go, and that have no problem taking late night calls, or
being interrupted during a Saturday morning snooze. This
isn’t a rib of steak you’re buying (or selling). It is more
important than everything and anything, and it can be a
stressful, anxious process to go through. Customers deserve
a confidant, and to be treated with the utmost of
care.
- Avoid agents that think they know everything. Seek out
agents yearning to find out about you, and your likes,
dislikes, and opinions. Avoid agents hail-bent on trying to
prove what an encyclopedia of wisdom and advice they are.
You’re thoughts matter too!
- Your time is important. If you want to see 20
properties or more, don’t let anyone stop you. A Real
Estate agent that encourages you to look, and explore, is
more worthy of your time, than an agent that tries to fit
you into their busy schedule. This is your buying
experience, not theirs.
2. To Know:
I believe that knowledge is gained through familiarity. So,
having a real estate agent that is familiar with the landscape
of the land is of critical importance.
- I like agents that have lived in the area for a while,
that know all the names of the streets, and that know the
high schools, the local grocery stores, and the local
parks.
- I enjoy listening to an agent’s own personal
experiences, as we drive through neighborhoods, or review
demographics. It’s not as important to me that they’re old,
or young, or rich, or hungry, or just like me, or nothing
like me, or whatever. As long as the stories are real, and
are related, that’s all that matters.
- I think an agent needs to be always on. Do they have
access to all the information at all times? Do they
constantly look for new properties, or new values, and do
they have networked connections locally to appraisers, and
loan officers, and title companies? Are they always
thinking about my circumstance, and trying to connect the
dots in my interest? I don’t want to be sold on decisions
that earn commissions. I want to be guided to properties
and professionals that best meet my needs.
3. To Listen:
There is no greater communication skill, then the ability to
listen. Most of us find it next to impossible, to be silent,
and take it all in. We all strive to be the center of
attention, the story of the day, and the opinion worth
listening to.
- Real Estate agents that master the art of listening can
truly hone in on your needs. These are the agents worth
keeping in your rolodex, because they can tune in to your
desires, your personality, your financial profile, and all
critical elements of the deal, without your even being
aware of it.
- This is not so easy to spot, because often times, the
ability to listen is overlooked. A good listener, after
all, probably isn’t speaking as much. But consider this: Is
the conversation mostly about you? Does the agent ask a lot
of questions relating to your personal tastes, experiences,
and ideas? Do you find yourself walking away, feeling a
satisfaction about the dialog? These are all signs that
you’ve just come into contact with a master listener.
- And the real testament to an agent that listens, is
when they finally do speak. Usually, when they do say
something, it’s really, really important, and right on
target, and completely unforgettable. Why? Because, they’ve
spent most of their time absorbing you and your situation,
and then they nail you with the bomb…Their recommendations
that truly will change your life forever. I swear to you,
it’s golden. You’ll get a much better property bought or
sold, if you can find a real estate agent that knows how to
listen.
We’ve enjoyed providing this information to you, and we wish
you the best of luck in your pursuits. Remember to always seek
out good advice from those you trust, and never turn your back
on your own common sense.
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